MavenIndex

B2B Qualitative Research Platform designed to reach the Household CEO, women who make the healthcare and purchasing decisions for the family

Co-founder, designer, marketer. Pitched the idea to secure private funding and designed and served as product manager, directing a development team to production of a B2C app to onboard and engage consumers and a B2B app to set-up video research sessions with consumers.

Developed the products within 6 months and launched to over 3,000 person waitlist, securing 1,500 users in first 90 days of launch.

Achieved a CPA less than $1 through Meta advertisements to attract users.