$500K
Seed raised
1,200 active users in 90 days.
MavenIndex
I don't write about the future. I build it.
Work at the intersection of marketing, product, and design. Strategy and execution usually sit on different teams. I build them as one system. Story is the through-line, whether it lands as a framework, a product, a deck, or a video.
24 years of operator receipts.
§ Essay · Unfixed
The posture under the work
Living an unfixed life.
The operating model under distributed, AI-augmented work. And the posture under everything else here.
Read Unfixed →What I do
See.
Foresight as a personal practice, not a service offering. I read where markets, technology, and culture are heading. Not from trend reports. From structured scenario work and 24 years of pattern recognition across healthcare, AI, and emerging tech.
Build.
I run a foresight-driven GTM firm. I build ventures. I vibe-code tools and ship products. The firm is Awestruck Labs. The portfolio is the proof.
Live.
I operate from anywhere, across cultures and time zones, by design. The career model most people default to was built for a world that no longer exists. I'm building the alternative. That's Unfixed.
Current POV
Recent thinking.
01April 9, 2026
The New Moat Is Taste
"The old filter was production capacity. That filter is gone. The new moat is taste, and taste is the one thing your competitor with the same AI stack does not automatically have."
02February 3, 2026
The Case for Curiosity
"Curiosity is not a soft trait. It is a structural advantage."
Selected work
A few things I've designed and built.
MavenIndex
Receipt3,000-person waitlist. 1,500 users in first 90 days. CPA under $1 on Meta.
RoleCo-founder, designer, marketer.
Read case study →
MedSavvy
ReceiptFirst-generation launch at Cambia. Multi-year program 2014–2017.
RoleProduct designer, UX/UI designer, project manager, and marketer.
Read case study →
Cinch Health
Receipt20+ AI use cases shipped across community health organizations for internal messaging and patient engagement.
RoleFounder, product, and prompt designer.
Read case study →
Health Pass
ReceiptMastercard and SVB Design Partners.
RoleProduct designer, concept UX/UI designer, lead marketer, ultimately GM.
Read case study →0-to-1
The math that mattered.
30 day GTM
Enterprise launch
Blockchain + federated AI.
ConsenSys Health
14% → 37%
Innovation perception lift
From a program I ran.
Cambia
About
Operator. 24 years building across marketing, product, and design, 12 of them in healthcare. Three patents in digital health, IFTF-trained in foresight, currently running AI-native across the whole stack. Distributed and global.
I founded and lead Awestruck Labs. That's the firm. This is me.
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