Thoughts | Essays by Nicole Cathcart
Thoughts · Featured
AI & Marketing · April 9, 2026 · 11 min read
The New Moat Is Taste
AI exposed a content crisis that slow production used to hide. The new moat is taste, and the skill is teaching the system to operate with yours.
Read the essay →"Production capacity used to be the filter. The new moat is taste, and taste is the one thing your competitor with the same AI stack does not automatically have."
· Nicole Cathcart
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- 02
Leadership · February 3, 2026 · 10 min read
The Case for Curiosity
The most underrated leadership skill in an age of AI is curiosity. As AI accelerates change and collapses certainty, the leaders who thrive are the ones most willing to ask better questions.
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AI & Work · January 14, 2026 · 9 min read
Grief Is the Honest Response
The most honest response to AI right now is grief, as a stage of accepting a massive systemic change.
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Behavioral Science · November 5, 2025 · 5 min read
Your Customers Are Predictably Human
The brands that win understand how people actually behave. At the intersection of psychology and economics lies a science too many companies still overlook.
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Strategy · October 8, 2025 · 6 min read
The Market Rewards Bolder
The brands that win are the ones willing to choose, exclude, and commit.
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