Work
A few of my favorite projects
MavenIndex, MedSavvy, Cinch, Health Pass, and the rest of the lineage. 24 years of building, shipping, and learning what holds up.
Looking for more work? The latest is on AwestruckLabs.com
Looking to work with me? Even better. Visit me at AwestruckLabs.com
Case study
MavenIndex
B2B qualitative research platform built to reach the Household CEO — the women making healthcare and purchasing decisions for the family.
Receipt3,000-person waitlist. 1,500 users in first 90 days. CPA under $1 on Meta.
Case study
MedSavvy
Medication choice management application for employers and consumers, with an innovative grading system for Rx transparency.
ReceiptFirst-generation launch at Cambia. Multi-year program 2014–2017.
Case study
Cinch Health
Generative AI for healthcare communications.
Receipt20+ AI use cases shipped across community health organizations for internal messaging and patient engagement.
Case study
Health Pass
Consumer medical bill-pay app with a unique AI-driven bill review feature.
ReceiptMastercard and SVB Design Partners.