Case study
MavenIndex
B2B qualitative research platform built to reach the Household CEO — the women making healthcare and purchasing decisions for the family.
Role
Co-founder, designer, marketer.
Receipts
3,000-person waitlist. 1,500 users in first 90 days. CPA under $1 on Meta.
Project hero
Project details
Pitched the idea to secure private funding and designed and served as product manager, directing a development team to production of a B2C app to onboard and engage consumers and a B2B app to set up video research sessions with consumers.
Developed both products within 6 months and launched to a 3,000-person waitlist, securing 1,500 users in the first 90 days.
Achieved a CPA under $1 through Meta advertisements to attract users.
Product DesignPitch DevelopmentMarketingOperationsB2CB2BResearch
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